As years went by a new generation of customers appeared that was after something more than fishing. They wanted to sail faster and further. They sought an adventure. Beneteau did what it does best and adapted once again, focusing now on a new project. The company started developing its first high-performing sailing yacht. The name of that yacht was First and it was a complete revelation at the 1976 Paris boat show. It gradually became a class on its own and until today it is considered an iconic sailing yacht.
Beneteau kept growing in size and innovation. In 1987 it was the year for another signature Beneteau sailing yacht and that was no other than Oceanis. Oceanis was (and still is) a game-changer in its category and has known huge success. Fast forward in 2019, the range has 7 different models, each one designed to serve a different need or taste.
In 1995, Beneteau proceeded with the huge buyout of Jeanneau and its subsidiary Lagoon. Jeanneau was Beneteau’s biggest competitor in France and with that move, new opportunities and challenges emerged for the company. Beneteau was now in the catamaran game, a new vast market.